Same Coffee. Bold New Look.
Big news—our coffee bags are getting a makeover!
You’ll start to see our new packaging rolling out over the summer and into the fall. During this transition, your orders may include a mix of both the classic and updated bag styles. Don’t worry—it’s still the same carefully roasted, high-quality coffee inside.
Why the change?
It was time! Our new packaging better reflects who we are today—bold, approachable, and always focused on delivering incredible coffee.
Here’s a glimpse of what to expect:
We’re moving away from our traditional kraft bag for all coffees. In its place, you’ll start to see a more tailored look:
- A dedicated bag for our flagship coffee: Dillon’s Blend
- A sleek black DCR bag for our blends
- A cream-colored DCR bag for our single origins and Limited offerings
HERE’S A SNEAK PEEK
JUST A NAME CHANGE- THAT’S ALL!
Four of our coffees are getting updated names. It’s still the same coffee inside—just with labels that do a better job of reflecting where the coffee comes from. Think of it as a small update that brings big clarity.
DCR – Brazil Sul de Minas
Previously known as: Fazenda Rainha
This dependable Brazilian favorite is now named for its growing region, “Sul de Minas,” one of Brazil’s most celebrated coffee-producing areas. It’s the exact same beans from Fazenda Rainha—just a name that better honors where it’s grown.
DCR – Ethiopia Natural
Previously known as: Fero Sidama
This is the same fruit-forward, naturally processed Ethiopian coffee you know and love—just with a name that better tells the story. “Ethiopia Natural” highlights both the origin and processing method, making it easier for customers to understand what’s in the cup at a glance.
DCR – Peru
Previously known as: La Familia Guzman
No changes to the coffee—still grown with care by the Guzman family. We’ve updated the name to “Peru” to reflect the origin more broadly, helping customers immediately recognize its roots while keeping the story just as meaningful.
DCR – Guatemala
Previously known as: Rio Azul Guatemala
Bright, crisp, and consistent—just like always. The updated name, “Guatemala,” keeps it simple and clean while staying true to the coffee’s source at the Rio Azul co-op. Nothing else is changing—just a more streamlined name for clarity.
Thank you for being part of our journey. Whether it’s a new look or a familiar bag, we’re proud to keep bringing you the coffee you know and love.
For more details check out the full press release.